We all get a sneak peek into the things the current 3rd
years had produced during their FMP which are of promotional materials that are
to promote their work to the public. We all had a good look at each student’s
promotional items and picked our favourite 5 that we all individually and
personally liked. Here are the 5 items that attracted my attention.
Badges. Janica Francisco.
The solid colours and the bold character designs is what
caught my attention to the badges. The character illustration filled the entire
space of the badge, making maximum use of the space. The simple colour choices
that were chosen for each badge was ideal and by combining simple shading/tone,
it doesn’t feel cluttered and complicated, which is good, otherwise adding in
too much detail would end up defeating the purpose of simplicity, which is what
I assume the student is going for when designing the illustration for such small
badges. The size of the badge are of standard sizes, so overall everything
about the badge is good. If the badge was any smaller than it is, the
illustration might not be able to be as effective and it would be small to see
it from a small distance.
I can see this being sold at online shops including events
and conventions relating to art/comics/entertainment. In terms of longevity I
highly assume that the badges would be used more of a decorative piece (pinned
on bags/back pack, walls and on clothes), or perhaps being collected as a
collection, so there will always be of some use.
Phone Case Illustration design. Ben Campbell.
The simple, yet complex illustration pattern/design is what
caught my attention to this promotional piece. The design fits pretty well as an
illustrative piece for a phone case. The simplicity of using black and white
makes it more effective than if it were to be in colour. This can be seen to be
sold on online shops, as well as in phone stores and perhaps, on social media
to promote the product, such as Twitter, Tumblr and Facebook. In terms of usage
I can see it lasting for quite a while, as long as the phone is not dropped
causing damage to the case. Outside of being a print on physical products, I
can personally see this as a tattoo/body print. Although, there are more
choices for this print to be used, such as t-shirts, bags, etc. and to be
honest the marketing for it can be very broad for this type of illustration,
which I think it is a good thing as it would help to expand and broaden out the
marketing for it and public exposure of the work.
Illustration stickers. Keri Green.
Cute character illustrations and its charm is what caught
my attention to the sticker set. The only place I can see this promotional piece
is in book shops, perhaps bundled with a book, other than that I can’t think
from the top of my head where else this could be sold, maybe online shops but I
don’t think it’s enough to be sold on the web, but I could be wrong. In terms
of usage and longevity, stickers don’t usually lasts that long in comparison to
the other promotional items by others, but this depends on how it is being used
by the customer, but in the end stickers generally don’t last that long.
Colours and design of the characters is what draws the most
attention and it is effective, especially if this is all targeted towards young
children. The design of the characters seems to try and capture the feel and
warmth to bring happiness to children.
Business card. Janica Francisco.
The font and personal style/customisation and its layout is
what caught my attention. A promotional piece to reveal to the customer about
the artist’s social media pages and contact details which can be seen given to
those who buys the products/prints in conventions. Business cards usually lasts
as long as the customer holds on to it for future references and interests.
The business card kept its simplicity with a black
background and clear text font, including logos of popular social media sites
to attract attention towards the important information about the artist the
customers would want to look into. As for the illustration that was chosen to
represent the artist, I believe this was of a personal decision, though this
can be changed if the artists wants to and I don’t see anything wrong with
changing it as long as the side of the contact details remains clear.
Pencil Case. Emily Jaysep.
The simplicity of the illustration printed on a plain
pencil case looks very nice in terms of quality and overall presentation. Its longevity
would last a fair while, or perhaps, ages since it’s only to store equipment
and it’s not made for practical purposes. Online shops, art stores and general
book shops such as WH Smith and Waterstones is where I believe this can been
seen to be sold to customers. Its design is simple, yet effective at the same
time. The simplicity doesn’t need anything else and I think it is perfect the
way it is. The cream colour mixed with the black outline of the illustration is
more than enough to give it a nice, relaxing feel to it, rather than giving
entirely new colours to the bear, that would otherwise conflicts with the
overall simplicity between the pencil case and the drawing.
